Get Cited by ChatGPT and Perplexity - Build Your GEO Action Plan
The problem
The content visibility problem no one talks about
You optimized that pillar page for "best [your category] software." You earned a Google top-5. Branded search is healthy. Then you open ChatGPT and type the same question. The answer names three competitors. Yours is not one of them.
The insight
GEO (Generative Engine Optimization) is the missing layer between SEO and AI visibility.
LLM extractive summarization runs in ~200 ms. Your entity must be machine-clear, your answer must be one self-contained block, your key claim must be a specific number. Fix that and citation probability moves measurably - most pages move 5-8 points on the 24-point audit per session.
The method
The 8-criterion GEO audit method
Most content teams produce for human readers. The GEO audit adds the AI retrieval layer - scoring your content against 8 criteria from published GEO research (Aggarwal et al. 2024) that determine whether ChatGPT and Perplexity will extract and cite it.
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